One948 is on the road spreading Israel pride at each stop—this time, we stopped in the Big Apple. We are so grateful to have been invited to the Zionist Organization of America Annual Gala Dinner at the Grand Hyatt on East 42nd Street. And before anyone asks—the dinner was incredible, we feasted on delicious Kosher food. What else could you ask for at a Pro-Israel event?
We were among Israel’s top supporters, including Israel's Ambassador to the UN, Danny Danon, Harvard Professor and Israel expert, Professor Alan Dershowitz, and Chair of the House Foreign Affairs Committee, Congressman Ed Royce.
ZOA was gracious enough to let us set up a table to promote and sell our exclusive co-branded ZOA and One948 apparel! With the Holiday season quickly approaching, we thought it would be a great opportunity to introduce our ‘Holiday Tradition’ sweatshirt to the New York crowd (blog to follow!) The One948 ‘Party Like It’s 1948’ co-branded ZOA shirts were also a hit at the event–we completely sold out of the inventory we produced for the event!
Without a doubt, the best part was connecting with ZOA staff, college students, and meeting some One948 fans! It was an incredible moment for us when someone exclaimed, “OMG! I follow you guys on Instagram!" Another person chimed in, telling us that they recognized our sign from the World Series! It was certainly gratifying to hear that our guerilla-style marketing tactics have been paying off, as we are being recognized!